Brest signs Crédit Mutuel Arkéa as future stadium sponsor
French football club Stade Brestois 29 has announced Crédit Mutuel Arkéa as the naming rights sponsor for its yet-to-be-built new stadium.
Scottish Gas puts name to home of Scottish Rugby in wide-ranging deal
Scottish Rugby has announced a new five-year sponsorship deal with Scottish Gas that sees the energy company take the naming rights to Murrayfield Stadium, replacing BT
Liga Portugal unveils Betclic title sponsorship as Bwin exits
Liga Portugal has announced that online gambling and sports betting company Betclic has taken over as title sponsor to the top division of Portuguese football
‘Sponsorship leads to a different conversation with clients’ | Thomas Hirsch, Capgemini
As a B2B company, sponsorship allows Capgemini to showcase its wide-ranging capabilities to clients in exciting and emotive ways. Faaez Samadi speaks to the company's sponsorship director Thomas Hirsch.
BCCI Dream11 deal reflects course correction for Indian tech sponsorship spending
The Board of Control for Cricket in India (BCCI) has prioritised stability over profits in taking a significantly lower fee for its new Team India lead sponsorship deal with Dream11.
BKT renews Euroleague Basketball sponsorship
Euroleague Basketball has agreed a three-year sponsorship renewal with BKT Tires, which takes on title rights to the EuroCup competition
PensionBee upgrades to Brentford sleeve sponsor
Premier League club Brentford FC has announced that PensionBee has agreed a two-year deal to become the sleeve sponsor of its men's senior team
Chelsea announces Hilton global sponsorship, brings in Lego
Premier League club Chelsea has unveiled a new global sponsorship with hotel group Hilton in the brand's first foray into football
Dream11 upgrades to BCCI main sponsor
The Board of Control for Cricket in India (BCCI) has announced fantasy gaming platform Dream11 as its new main sponsor on a three-year deal, replacing Byju's
AELTC set for watershed Wimbledon as Barclays goes big on activation
The All England Lawn Tennis and Croquet Club (AELTC) is preparing for a watershed Wimbledon Championships, driven by its new sponsorship agreement with Barclays. Faaez Samadi reports.