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Fifa agrees sponsorship with mindfulness app Calm

(Photo: Fifa)

Fifa has announced a branded licensing deal with mental wellness app Calm ahead of the men’s World Cup in Qatar.

San Francisco-based Calm has become the ‘Official Mindfulness and Meditation Product’ of the upcoming 2022 men's World Cup, the 2023 women's World Cup and the 2023 Fifae (esports) Nations Cup.

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