Qatar Airways selects Right Formula for F1 activation brief
Qatar Airways has appointed global sports marketing agency Right Formula as its retained agency for the airline’s Formula 1 activation programme.
‘We’re moving more towards content partnerships’ | Rollo Goldstaub, TikTok UK
Rollo Goldstaub, UK head of sport and gaming at TikTok, says the short-form video platform is pivoting to more of a content partnership strategy in sport.
Tiffany & Co, Mount Sinai renew US Open sponsorships
US jewellery maker Tiffany & Co. and hospital and medical services provider Mount Sinai have both announced multi-year renewals of their sponsorships of the US Open tennis Grand Slam.
Tiffany & Co
Berlin Marathon signs up Norqain as timing sponsor
The Berlin Marathon has announced a multi-year sponsorship agreement with Swiss watch brand Norqain
Monaco agrees Royal Caribbean, Teddy Smith kit sponsorship deals
AS Monaco has agreed new sponsorship deals with global cruise line Royal Caribbean and fashion brand Teddy Smith
Winamax agrees Rennes back-of-shirt sponsorship
French online poker and sports betting company Winamax has announced a new two-year sponsorship of Ligue 1 club Rennes
PSG strikes global sponsorship deal with Yassir
French Ligue 1 club Paris Saint-Germain has announced a new three-year global sponsorship deal with North African 'super app' Yassir
IFX adds AFC Bournemouth to sponsorship portfolio
Global trading and foreign exchange firm IFX Payments has announced a new three-year sponsorship of AFC Bournemouth
Google Pixel continues football expansion with Arsenal and Liverpool sponsorships
Six weeks after announcing its English Football Association (FA) sponsorship, Google Pixel has unveiled new agreements with Arsenal and Liverpool as the brand continues to expand its football portfolio
Newcastle hires Liverpool exec Kane as partnerships director
Newcastle United has announced that Jonathan Kane has joined the English Premier League club as its new director of partnerships