Toyota agrees Australia’s ‘largest sporting partnership’ with AFL renewal
The Australian Football League (AFL) has today (Monday) announced a four-year extension of its title sponsorship deal with Toyota
Monaco secures Yomoni as sleeve sponsor
AS Monaco has announced online wealth management platform Yomoni as its new sleeve sponsor
Manchester City diversifies further with Joie academy stadium deal
Manchester City has today (Thursday) announced that UK baby products brand Joie will become the naming-rights sponsor of the club's Academy Stadium
Football Manager extends Brentford sponsorship
English Premier League club Brentford has extended its sponsorship agreement with Sports Interactive, makers of the Football Manager video game
‘I was adamant I wanted our car on the pitch’ | Laura Wood, Jaguar Land Rover
Jaguar Land Rover is making its Defender brand the centrepiece of its Rugby World Cup sponsorship deal, according to director of global brand partnerships Laura Wood.
Enel signs up as Inter Milan energy sponsor
Inter Milan has announced a new three-year sponsorship deal with Italian energy company Enel.
Enel becomes the Serie A club's 'Official Energy Partner' until the end of the 2025-26 season
KPN extends sponsorship deal with KNVB
The Dutch Football Association (KNVB) has announced an extension of its sponsorship agreement with national telco KPN until 2026
Sportfive bolsters handball presence with FFHB appointment
The French Handball Federation (FFHB) has announced Sportfive as its exclusive agency for sponsorship sales.
CSA turns to Lotto Sport as kit sponsor as Castore exits
Cricket South Africa (CSA) has announced a new agreement with Lotto Sport to becomes its kit manufacturer.
Brazilian gym brands sponsor COB, Botafogo
The Brazilian Olympic Committee (COB) has announced a new sponsorship agreement with gym network Smart Fit