Toyota ends NFL’s search for automotive sponsor
Japanese car company Toyota and the National Football League (NFL) have announced a multi-year sponsorship agreement that ends the league's search for an official automotive partner.
Mondial Relay delivers on Tour de France sponsorship
French package delivery firm Mondial Relay has announced a new sponsorship agreement with the Tour de France
Centrica sponsorship drive continues with British Gas Team GB deal
UK energy firm Centrica's busy 2023 in sponsorship continues apace with the announcement of its subsidiary British Gas agreeing a five-year deal with Team GB and ParalympicsGB
More tourism sponsorship in football as Real Madrid signs with Visit Dubai
Real Madrid has become the latest European football club to agree a tourism sponsorship after announcing a new multi-year deal with Visit Dubai
Toyota Australia keeps rivals at bay with record AFL title renewal
Toyota Australia's extension of its long-running naming rights deal with the Australian Football League is the largest sponsorship deal in Australian sport.
Betsson extends Serie B sponsorship agreement
Sports betting and online casino operator Betsson has renewed its sponsorship of Italian football's Serie B league
Chelsea Women unveils Lindahls sponsorship
Chelsea Women has announced a new sponsorship deal with high-protein dairy brand Lindahls
AC Milan renews sponsorship with gaming and betting firm Snaitech
Italian gaming and betting company Snaitech has renewed its sponsorship agreement with AC Milan and will activate the deal through its Snaifun gaming app
‘The Women’s Ashes has given us huge momentum’ | Danielle Lee, Metro Bank
Danielle Lee, director of brand and marketing for Metro Bank, explains why the company is making grassroots women's cricket the focus of its sponsorship deal with the ECB..
Socios adds Tottenham to partner portfolio
Fan engagement and rewards platform Socios has announced a new multi-year agreement with Tottenham Hotspur