Manchester United brings in Scayle as e-commerce sponsor
Manchester United has announced a new sponsorship with software services firm Scayle as official global e-commerce partner
Dentsu adds another Japanese sponsor to World Athletics roster in Sony
World Athletics today announced electronics giant Sony as a new sponsor on a three-year term, the latest in a string of Japanese brands supporting the governing body.
FC Copenhagen renews with three top-tier sponsors
FC Copenhagen (FCK) has announced three major sponsorship renewals in quick succession with Unibet, Adidas and Carlsberg
AEG replaces Mercedes-Benz with Uber as Berlin Arena naming sponsor
Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.
Australian Open adds fitness equipment sponsor
Tennis Australia has announced a new sponsorship agreement with Technogym for the 2024 Australian Open
ECB secures more grassroots funding in sleeve sponsorship renewal with IG
The England and Wales Cricket Board (ECB) has announced a three-year renewal of its sponsorship agreement with trading and investment firm IG.
‘Sign with Fingers big and small’ – Cadbury and Chelsea FC
Cadbury used the renewal of its sponsorship deal with English Premier League club Chelsea to extend its ‘Sign with Fingers’ campaign, designed to support the UK’s deaf community.
ASM Global agrees naming rights sponsor for Sweden’s National Arena
Swedish hotel group Strawberry has agreed a new multi-year deal to become the naming rights sponsor of the country's National Arena in Stockholm.
EXCLUSIVE: Oppo exits Wimbledon and LTA sponsorships
Oppo has chosen not to renew its global sponsorship deal with the All England Lawn Tennis & Croquet Club (AELTC) covering the Wimbledon tennis championships, SportBusiness Sponsorship can reveal.
Adidas agrees multi-year extension to long-running Ajax deal
Ajax has announced an eight-year extension of its kit supplier agreement with Ajax, making it the longest-running sponsorship deal in Dutch football to date.