TotalEnergies continues backing French rugby with FFR sponsorship
TotalEnergies has further bolstered its rugby sponsorship portfolio by signing a new multi-year agreement with the French Rugby Federation (FFR)
Sobha Realty upgrades Arsenal commitment with training ground deal
Arsenal has today announced that Sobha Realty has increased its sponsorship commitment to the Premier League club by taking on a suite of new assets.
DraftKings announces James as brand ambassador
Fantasy gaming and sports betting company DraftKings has announced a new multi-year endorsement deal with basketball superstar LeBron James
Football Australia agrees grassroots sponsorship deal with Milo
Football Australia (FA) has announced a new sponsorship agreement with Milo to support the governing body's MiniRoos programme
Verizon signs on as 5G sponsor of Tennessee Titans’ new stadium
The Tennessee Titans has announced Verizon as its exclusive wireless telecoms sponsor of its new Nissan Stadium, which is due to open in 2027.
NBL, B.League sign cooperation agreement to drive growth
Australia's National Basketball League (NBL) has signed a memorandum of understanding with Japan's Professional Basketball League (B.League) with the aim of developing the sport in both countries
‘Having the ball means you’re visible in every match’ | Johan Adamsson, Puma
Puma’s recent acquisition of several ball supplier agreements in football are part of the brand’s attempt to increase its market share in the sport through a coordinated strategy, according to global marketing chief Johan Adamsson.
GMF ‘set to end’ FFR sponsorship after nearly four decades
French insurance firm GMF is set to end its sponsorship of the French Rugby Federation (FFR) after 38 years of supporting the governing body.
BCCI centralises stadium pouring rights for Reliance-owned Campa Cola
Indian cola brand Campa has secured stadium pouring rights across India’s home international matches through its new central sponsorship agreement with the Board of Control for Cricket in India (BCCI).
AC Milan renews sponsorship deal with Clivet
AC Milan has announced an extension of its sponsorship agreement with heating and air conditioning firm Clivet