TikTok joins Team GB and ParalympicsGB partnership portfolio
TikTok has announced a new sponsorship deal with Team GB and ParalympicsGB to become a second-tier 'Official Partner' ahead of the 2024 Olympic and Paralympic Games in Paris
Just Eat retains Uefa men’s club competitions sponsorship
Just Eat has extended its sponsorship of Uefa men's club competitions in a three-year deal following a request for proposals process.
Celsius upgrades with Ferrari as energy drink market disruption continues
Scuderia Ferrari has announced a new global sponsorship deal with energy drink Celsius, significantly upgrading the brand's existing deal
Tennis surge in China drives Luzhou Laojiao’s Aussie Open renewal
Tennis' continued popularity in China was central to Luzhou Laojiao’s sponsorship renewal with the Australian Open tennis Grand Slam.
CSK brings Etihad on board as back-of-shirt sponsor
Chennai Super Kings (CSK) today (Thursday) announced airline Etihad as a new official sponsor ahead of the upcoming 2024 Indian Premier League (IPL) season
Nike on notice as FFF ‘to launch’ kit supplier tender
The French Football Federation (FFF) is set to launch a new kit and apparel supplier tender, two years ahead of current sponsor Nike's deal ending.
Betano continues South America expansion with Conmebol agreement
Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
Premier Padel brings in MejorSet as official court sponsor
Premier Padel has announced a sponsorship and licensing agreement with Spanish firm MejorSet to become the official court provider to the tour
Rutgers extends stadium naming deal with SHI International
Rutgers University has announced a five-year extension of its stadium naming-rights agreement with IT services firm SHI International
ITF re-enters betting sector with Stake after integrity issues absence
The International Tennis Federation (ITF) has announced its first betting sponsor in seven years through a new agreement with Stake.