Faaez Samadi

TikTok has announced a new sponsorship deal with Team GB and ParalympicsGB to become a second-tier 'Official Partner' ahead of the 2024 Olympic and Paralympic Games in Paris

Just Eat has extended its sponsorship of Uefa men's club competitions in a three-year deal following a request for proposals process.

Scuderia Ferrari has announced a new global sponsorship deal with energy drink Celsius, significantly upgrading the brand's existing deal

Tennis' continued popularity in China was central to Luzhou Laojiao’s sponsorship renewal with the Australian Open tennis Grand Slam.

Chennai Super Kings (CSK) today (Thursday) announced airline Etihad as a new official sponsor ahead of the upcoming 2024 Indian Premier League (IPL) season

The French Football Federation (FFF) is set to launch a new kit and apparel supplier tender, two years ahead of current sponsor Nike's deal ending.

Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).

Premier Padel has announced a sponsorship and licensing agreement with Spanish firm MejorSet to become the official court provider to the tour

Rutgers University has announced a five-year extension of its stadium naming-rights agreement with IT services firm SHI International

The International Tennis Federation (ITF) has announced its first betting sponsor in seven years through a new agreement with Stake.