Faaez Samadi

Six Nations Rugby has secured an uplift in the value of the men's and women's Six Nations title rights in its recent sponsorship renewal with Guinness.

Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.

Borussia Dortmund (BVB) has become the latest European football club to add sports energy drink Prime to its sponsorship portfolio.

The All England Lawn Tennis & Croquet Club (AELTC) has today announced that airline Emirates has become an official sponsor of the Wimbledon championships in a multi-year deal.

South Africa's Western Province Cricket Association (WPCA) has announced World Sports Betting as its new main sponsor on a three-year term

Formula 1's all-female series F1 Academy has announced Puma as a new official sponsor

BitPanda is seeking to set itself apart in the crypto sector through its new second-tier sponsorship of German football giant Bayern Munich, by some distance the largest club-level cryptocurrency deal to date in the German Bundesliga.

The Bangladesh Cricket Board (BCB) has announced mobile telecoms network Robi Axiata as the governing body's main sponsor on a three-and-a-half year deal.

The Texas Rangers, the reigning Major League Baseball World Series champions, has announced a new multi-year sponsorship agreement with American Airlines

The Saudi Pro League today announced a new platinum sponsorship with the Saudi Tourism Authority (STA)