Guinness increases rugby standing with cross-property Six Nations renewal
Six Nations Rugby has secured an uplift in the value of the men's and women's Six Nations title rights in its recent sponsorship renewal with Guinness.
Ceat recommits to IPL with new central sponsorship deal
Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.
Borussia Dortmund eyes US expansion with Prime sponsorship
Borussia Dortmund (BVB) has become the latest European football club to add sports energy drink Prime to its sponsorship portfolio.
Emirates completes Grand Slam set with Wimbledon sponsorship
The All England Lawn Tennis & Croquet Club (AELTC) has today announced that airline Emirates has become an official sponsor of the Wimbledon championships in a multi-year deal.
Newlands takes on World Sports Betting name in wider WPCA deal
South Africa's Western Province Cricket Association (WPCA) has announced World Sports Betting as its new main sponsor on a three-year term
F1 Academy announces Puma as kit supplier
Formula 1's all-female series F1 Academy has announced Puma as a new official sponsor
BitPanda makes comeback with Bayern Munich deal
BitPanda is seeking to set itself apart in the crypto sector through its new second-tier sponsorship of German football giant Bayern Munich, by some distance the largest club-level cryptocurrency deal to date in the German Bundesliga.
Robi Axiata returns as main sponsor of Bangladesh cricket
The Bangladesh Cricket Board (BCB) has announced mobile telecoms network Robi Axiata as the governing body's main sponsor on a three-and-a-half year deal.
Texas Rangers upgrades American Airlines sponsorship
The Texas Rangers, the reigning Major League Baseball World Series champions, has announced a new multi-year sponsorship agreement with American Airlines
Saudi Pro League signs deal with national tourism board
The Saudi Pro League today announced a new platinum sponsorship with the Saudi Tourism Authority (STA)