Red Bull invests in Leeds stake, shirt sponsorship
Red Bull has extended its multi-club ownership portfolio into English football by acquiring a minority stake in Leeds United.
Castore adds Ulster Rugby to kit supply portfolio
Ulster Rugby has announced a new kit supplier agreement with UK sportswear brand Castore
Charles Tyrwhitt signs on as British & Irish Lions sponsor
The British and Irish Lions has announced Charles Tyrwhitt as its 'Official Menswear Partner' for the upcoming tour to Australia in 2025
Oppo on notice as Uefa invites smartphone maker bids
Oppo's global sponsorship deal with the Uefa Champions League may be under threat as European football's governing body has invited bids from mobile handset makers for its next club competition commercial cycle.
Hankook maintains two-brand strategy with Uefa renewal
Hankook Tire will continue to draw the benefits of promoting both its main brand and subsidiary Laufenn through its renewed sponsorship of Uefa's Europa League and Europa Conference League.
Clark follows in Jordan footsteps with Wilson sponsorship
The Indiana Fever player has agreed a multi-year sponsorship and her stardom can be measured by Clark being the first athlete to sign an endorsement deal with Wilson since NBA legend Michael Jordan.
‘Sport and travel go hand-in-hand’ | Sonja Balcer, Skyscanner
Sonja Balcer, Skyscanner’s director of affiliate and performance partnerships, explains why the brand chose to open its sports sponsorship account with golf's Solheim Cup.
Winners Alliance adds Euroleague players’ collective commercial rights to portfolio
Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.
Spalding renews Euroleague ball supplier deal amid Wilson incursion
Despite a recent surge into European basketball from rival Wilson, US sports brand Spalding has extended its ball supplier agreement with Euroleague Basketball.
Nandini sponsors Ireland and Scotland at T20 World Cup
Indian dairy brand Nandini has followed in the footsteps of domestic rival Amul and signed two short-term sponsorships for the upcoming ICC men's T20 World Cup