LaLiga adds first Central American sponsor in Venado
LaLiga has announced a new regional sponsorship deal with Guatemalan rum and spirits brand Venado
NZ Rugby agrees Bupa global sponsorship
New Zealand Rugby has announced a new four-year global sponsorship agreement with Bupa
World Snooker Tour extends Johnstone’s Paint deal to Masters title rights
World Snooker Tour (WST) has awarded title rights to The Masters to existing sponsor Johnstone's Paint rather than further expand its commercial portfolio through owner Matchroom's growing global ties.
Dafabet adds Worcestershire to English cricket portfolio
Online gambling platform Dafabet has added Worcestershire County Cricket Club to its sizeable English cricket sponsorship stable
ITF, ATP turn to financial services sector with UniCredit, OFX deals
After five years without a banking sponsor, the International Tennis Federation (ITF) has announced a new three-year agreement with UniCredit.
Rheinmetall aiming for wider acceptance with controversial Borussia Dortmund deal
The company, which is Europe’s largest ammunition manufacturer, has signed up as a ‘Champion Partner’ of the club.
Manchester City brings in solar energy sponsor
Manchester City has announced JinkoSolar as the club's 'Official Solar Energy Partner' in a multi-year deal
More than Equal hires Pudney in sponsorship role
Independent motorsport non-profit More than Equal has announced that Will Pudney has joined as director of partnerships.
More than Equal's mission is to develop the first female Formula 1 world champion
VaideBet terminates record Corinthians deal amid corruption probe
Just six months after announcing a record shirt sponsorship deal with Corinthians, online betting company VaideBet has ended the agreement amid an ongoing anti-corruption investigation involving the Brazilian football club.
Emirates makes new long-term commitment to ICC
The Dubai-based airline's eight-year 'Premier Partner' extension makes it the first top-tier sponsor to agree a deal for the full duration of the ICC's new commercial cycle.