US golf equipment sales hit record level in July
Robust sales reverse extended industry decline
Rare Trout trading card sets new industry sales record
One-of-a-kind baseball card sold in auction for nearly $4m
Spotify strikes broad-based audio deal with LoL
Audio streaming service looks to break new ground in esports content
Clippers retain CAA Sports for naming rights to new venue
NBA team looking to have partner in place prior to arena groundbreaking
Constellation Brands signs set of beer, wine deals at new NFL facilities
Company establishes ties at both SoFi Stadium and Allegiant Stadium
NHL opens MRO sponsorship category with Fastenal deal
Company to create supply chain for maintenance, repair, and operations
NBA deepens tie with Oculus with new marketing rights
Facebook-owned platform expands beyond content tie with league
NBA strikes sponsorship deal for on-demand delivery category with DoorDash
Company signs first league-level sports sponsorship
NFL expands sponsorship portfolio with Invisalign tie
Align Technology builds sports sponsorship ties with league-level deal
Eagles reunite with Pepsi after eight-year absence
NFL team ends ties with Pepsi archrival Coca-Cola