Red Sox strike landmark jersey patch deal with MassMutual
Iconic MLB franchise aligns with Massachusetts-based insurance company
US Ski & Snowboard signs landmark sponsorship deal with Stifel
Four-year pact includes title sponsorship rights to US Alpine Team
DRL to create fan loyalty program with PointsKash agreement
Property looks to amplify its fan engagement efforts
St. Louis City SC, Centene end deal for stadium naming rights
15-year pact terminated after just eight months as corporate focus shifts
MLB posts more sponsorship growth in 2022
Forthcoming jersey patch deals expected to accelerate revenue escalation
OVG, CFG Bank strike naming rights deal for Baltimore arena
Sponsorship marks first sports facility pact for Maryland-based company
MLB signs CBD agreement with Charlotte’s Web in industry first
Deal marks new territory among major North American stick-and-ball properties
NBA signs marketing deal with Aldar for new Abu Dhabi Games
League furthers its commercial activity surrounding first games in UAE
NFL UK signs lead partner deal with IG
Pact arrives in advance of first of three league games this season in London
Apple gains sponsorship rights to Super Bowl Halftime Show
League completes five-year agreement with technology giant