LPGA names Cambia Health Solutions its official mask partner
The Ladies Professional Golf Association has named Cambia Health Solutions its official mask partner, a new sponsorship category created in the wake of the global Covid-19 pandemic
Denver Broncos bring in BetMGM as latest sports betting partner
The National Football League's Denver Broncos have brought in US online gaming operator BetMGM as their latest sports betting partner in a multiyear deal
World TeamTennis unveils commercial partners for 2020 season
World TeamTennis has unveiled its commercial partners for its 2020 season, which is being staged in its entirety as a quarantined tournament at The Greenbrier resort in West Virginia this summer.
Seattle Sounders bring in WaFd Bank as sleeve sponsor
Major League Soccer's Seattle Sounders are expanding their relationship with WaFd Bank by naming the financial institution as the club's inaugural sleeve patch partner.
NWSL Louisville team rebranded as Racing Louisville FC
The National Women's Soccer League expansion team in Louisville, Kentucky, has been officially rebranded as Racing Louisville FC
NWSL Louisville brings in PNC Bank as inaugural commercial partner
The National Women's Soccer League expansion team in Louisville, Kentucky, has brought in PNC Bank as its inaugural major commercial partner
Las Vegas Raiders seal wide-ranging partnership with Molson Coors
The National Football League's Las Vegas Raiders have signed a wide-ranging partnership with leading international brewing company Molson Coors.
PSG looks to strengthen global ambitions with 10-year Fanatics deal
Ligue 1 giants Paris Saint-Germain has announced a 10-year extension of its agreement with global licensed sports merchandise manufacturer and retailer Fanatics
North Carolina Courage brings in IQONIQ as sleeve sponsor
The National Women's Soccer League's North Carolina Courage has unveiled fan-engagement platform IQONIQ as its new sleeve sponsor
Utah Royals bring in Soleil Energy as primary jersey sponsor
The National Women's Soccer League's Utah Royals have unveiled Soleil Energy as the team's new primary jersey sponsor