Nashville SC partners with Elevate Sports, Ticketmaster ahead of move to new stadium
Major League Soccer's Nashville SC has partnered with Elevate Sports Ventures and Ticketmaster to lead marketing and ticket-sales efforts ahead of the club's move to its new soccer-specific stadium at…
DC United, FanDuel partner for Audi Field sportsbook after Caesars deal collapses
Major League Soccer team DC United has announced a multiyear partnership with leading gaming company FanDuel, the cornerstone of which will be a retail sportsbook at Audi Field
LaLiga North America expands ThinkFoodGroup restaurant partnership
LaLiga North America has extended its restaurant-focused partnership with Spanish-American chef José Andrés' ThinkFoodGroup to expand the organization's presence in key growth markets.
Colts strike sports betting partnership with Caesars, William Hill
The National Football League's Indianapolis Colts have signed a sports betting partnership with Caesars Entertainment and the American gaming giant's exclusive sports betting partner William Hill
Guaranteed Rate becomes title sponsor of Cactus Bowl
Leading retail mortgage lender Guaranteed Rate has struck a partnership with the Fiesta Bowl Organization to become the title sponsor of its college football bowl game in downtown Phoenix, Arizona
PWHPA secures $1m sponsorship deal with Secret Deodorant
The Professional Women's Hockey Players Association has announced it has secured a $1m commitment from Secret Deodorant to help fund its Dream Gap Tour for 2021.
Unibet becomes Eagles’ official sportsbook partner in expanded deal
The National Football League's Philadelphia Eagles have expanded their partnership with Unibet, which has now been designated an official sportsbook partner of the team
Austin FC adds Netspend as founding partner, sleeve sponsor
Major League Soccer expansion team Austin FC has named payments and digital solutions provider Netspend as a founding partner of the club and its sleeve sponsor
Brady’s TB12 brand strikes IMG deal for licensing push
Tom Brady, star quarterback for the National Football League's Tampa Bay Buccaneers, has made a significant move to expand his global health and wellness company TB12 by striking a partnership with the…
Hyperice expansion continues with PGA Tour partnership
The PGA Tour has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery device.