Molson Coors strikes wide-ranging partnership with Seattle Kraken, Climate Pledge Arena
National Hockey League expansion team Seattle Kraken has struck a wide-ranging deal with brewing company Molson Coors, naming Coors Light as the official domestic beer partner and Hop Valley Brewing Company …
Sporting Kansas City strikes landmark jersey sponsorship with The Victory Project
Sporting Kansas City has named The Victory Project its principal jersey partner for the 2021 season, marking the first time in Major League Soccer history that a charitable foundation will appear on the…
NBA secures Clorox, Bally’s partnerships
Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.
Angel City FC connects with Birdies as inaugural sleeve sponsor
National Women's Soccer League expansion team Angel City FC has announced a partnership with female-founded footwear brand Birdies, which will become the club's founding sleeve sponsor.
Borussia Dortmund expands US reach with BetMGM partnership
Bundesliga giant Borussia Dortmund is looking to expand its reach in North America by securing an exclusive regional marketing partnership with gaming operator BetMGM
DoorDash named Nascar’s official on-demand delivery platform
US stock car racing series Nascar has secured a multiyear partnership with online food delivery service DoorDash, which has been designated its official on-demand delivery platform
EchoPark becomes title partner of inaugural Nascar Cup Series Race at COTA
Pre-owned vehicle retailer EchoPark Automotive will become the title partner of the inaugural Nascar Cup Series race at Circuit of the Americas in Austin, Texas, which is taking place on May 23
Fanatics expands into Chinese market via Hillhouse Capital partnership
Sports merchandising giant Fanatics is expanding its operations into China though a joint venture with leading Asia-focused private equity fund Hillhouse Capital
Timbers, Thorns secure TikTok as sleeve sponsors in multiyear partnership
TikTok, the popular short-form video social media platform, has announced a wide-ranging partnership with Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns
Monster Energy named Big3 official energy drink
The Big3 basketball league has taken another major step towards a return to play this summer with the announcement that Monster Energy will become its official energy drink.