NWSL expands sponsorship portfolio with multiyear Mastercard partnership
The National Women's Soccer League has secured a commercial boost ahead of the 2021 regular season by announcing a multiyear partnership with global payments firm Mastercard
NHL, WEAR by Erin Andrews unveil women’s sportswear collection
The National Hockey League and women's fashion line WEAR by Erin Andrews have unveiled a women’s sportswear collection as part of a multiyear partnership.
New York City FC donates sleeve sponsorship to small Bronx business
Major League Soccer team New York City FC has donated its sleeve sponsorship to Sol Cacao, a small Bronx craft chocolate company, as part of a competition designed to help a local business impacted by…
Nets ‘seeking’ major sponsorship upgrade with newfound relevance
The National Basketball Association's Brooklyn Nets are reportedly seeking to upgrade their primary sponsorship assets to capitalize on the team's new-found relevance on and off the court
NHL, Clorox strike multiyear North American partnership
The National Hockey League has struck a multiyear North American partnership with cleaning products brand Clorox, which has been designated the official cleaning and disinfecting product partner of the…
Giants, Grayscale secure first NFL team cryptocurrency partnership
Cryptocurrency asset manager Grayscale Investment has become the first bitcoin-focused company to officially partner with a National Football League team following an agreement with the New York Giants.
Sacramento Republic hopes to boost MLS bid with stadium naming rights deal
United Soccer League Championship team Sacramento Republic FC will now play in Heart Health Park after securing a multiyear naming rights deal with local health insurance provider Western Health Advantage.
Mexican Football Federation unveils marketing campaign exclusively for US fans
The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…
WNBA, Google secure expansive ESPN-focused partnership
The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…
Phoenix Suns’ Gorilla signs inaugural US pro sports team mascot apparel deal
The Phoenix Suns' Gorilla has become the first professional sports mascot in the United States to secure an endorsement deal.