Ben Cronin

Motorsport

Formula 1 will generate $445m in central sponsorship income this year, according to SportBusiness Sponsorship's 2023 Motorsport Data Snapshot. The data report also looks at the commercial landscape in MotoGP and Formula E.
Multiple Sports

German insurance and financial services giant Allianz is in pole position to end the long-running search for a naming sponsor for the London Stadium, the main venue for the London 2012 Olympics and the current home of Premier League side West Ham United.
Basketball

Wilson has extended its ball supply agreement with the International Basketball Federation’s Fiba Intercontinental Cup for the next three editions of the event, from 2023 through to 2025.
Football

Kipsta, the Decathlon-owned football brand, will replace Molten as the official ball supplier of the Uefa Europa League and Conference League in the next three-year cycle.
Cycling

The Tour of Britain cycling race is at risk of being cancelled after British Cycling alleged race promoter SweetSpot owes hundreds of thousands of pounds in unpaid race licence fees.
Football

Arsenal’s chief commercial officer Juliet Slot says she is putting brand development and the acquisition of first-party fan data at the heart of efforts to double the club’s secondary sponsor income in the next three years.
Football

Puma has agreed a five-year extension to its ball supplier agreement with Spain’s LaLiga and LaLiga 2, SportBusiness can exclusively reveal.
Australian Rules Football

The Australian Football League has entered into a ten-year agreement with TGI Sport, the Bruin-Capital-owned virtual advertising technology, media and marketing company, to deliver perimeter matchday signage boards, digital screens and ‘fan engagement offerings’.
Football

UniqFEED has secured the first football-specific deployment for its virtual advertising technology having been chosen by the Austrian Football Federation (ÖFB) and its marketing partner, the Sporteo agency, to provide its services at the forthcoming ÖFB Cup game between Grazer AK and SK Sturm Graz.
Football

Infinite Athlete chief executive Charlie Ebersol says the technology brand has seen an immediate benefit from its front-of-shirt sponsorship deal with Chelsea FC.