Ben Cronin

Multiple Sports

The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave…
Football

AC Milan says the renewal of its front-of-shirt deal with long-standing sponsor Emirates on significantly improved terms is a reward for winning Italy’s Serie A last season and the club's return to the Uefa Champions League.
Motorsport

Qatar Airways is set to be announced as the new airline sponsor of Formula 1, ousting incumbent Emirates to secure the rights
Football

Last December French technology consulting and IT services company Atos agreed a deal to become the Official Technology Partner of Uefa national team football in an eight-year deal running from 2023 to…
Motorsport

The FIM World Supercross Championship (WSX) has appointed sports rights and marketing agency TGI Sport to support its search for international sponsors
Football

IT consultancy and services provider Atos will integrate staff at Uefa’s headquarters in Nyon, Switzerland, as part of its eight-year deal to become an Official Global Sponsor of the federation’s men’s National Team Football programme from 2023 to 2030 and will use the deal to showcase its technology services.
Tennis

Chubb has agreed a three-year renewal with Tennis Australia, the organiser of the Australian Open tennis Grand Slam
Football

English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…
Football

This season, Danish beer brand Carlsberg celebrates its thirtieth anniversary as a sponsor of Premier League giant Liverpool FC, the longest-running sponsorship deal in the English top flight
Football

Premier League side Aston Villa has agreed a deal with sports betting brand William Hill to become the club’s ‘Official In-Stadium Betting Partner’. T