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McDonald’s corporate director of sports marketing in Latin America, David Grinberg, talks about his journey from a sports journalist to the head of sponsorship activation for the 2016 Olympic Games.

German discount supermarket chain Aldi has signed a four-year deal with British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016 Summer Olympic Games in Rio and the 2018 Winter Olympic Games in Pyeongchang.

Sporting goods brand Puma has extended its sponsorship of the Italian Football Federation (FIGC).

Beer brewer AB InBev chose to focus elsewhere after the asking price for its Major League Soccer (MLS) deal increased in renewal talks.

Premium lager brand Heineken took a “leap of faith” in deciding to sponsor European club rugby’s revamped, elite tournaments because it had doubts about the organiser’s commercial concept, Hans Erik Tuijt, global activation director of Heineken International, told Sports Sponsorship Insider this month.

Industry experts have labelled sponsorship sales for the 2014 Commonwealth Games in Glasgow a success after the event closed on a number of supplier deals this month to complete its programme and reach record Commonwealth revenues.

Hans Erik Tuijt, global manager, Heineken Activation, has told Sports Sponsorship Insider of his hope that European clubs and rugby unions will come to a consensus on the future of the Heineken Cup that will prevent an Anglo-French breakaway competition.

Serie A, Italy’s top football league, is understood to earn about €26m ($35.3m) per year from central sponsorship revenue, more than eight times the amount earned by the Italian second tier, Serie B.

THE INTERNATIONAL EQUESTRIAN FEDERATION (FEI) aims to add at least five more Top Partner sponsors, its new top sponsorship tier, following its first deal in the tier with watchmaker Longines

Coca-Cola’s long-awaited entry to Formula One sponsorship finally came to light this week after it was revealed the company’s energy drink brand Burn would become a sponsor of the Lotus F1 team.

Uefa announced a new three-year partnership with leading global payment service Western Union this week, replacing car manufacturer SEAT as presenting partner of the Europa League

By Matthew Glendinning