‘Invisible’ brand Vodafone looks to rugby for cut through

(David Rogers/Getty Images)
(David Rogers/Getty Images)
Brand director Maria Koutsoudakis explains how Vodafone UK's initial foray into rugby has expanded into multiple deals.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here