‘Expect to see a lot more in 2025’ | Mayur Gupta, Kraken

(Photo by Alex Pantling/Getty Images)
(Photo by Alex Pantling/Getty Images)
Mayur Gupta, chief marketing officer for cryptocurrency exchange Kraken, explains why the company sponsors properties like Tottenham Hotspur, Atlético Madrid and the Williams F1 team.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Football

Chipotle describes Haas F1 deal as "first foray into international sports marketing"

18 May 2023
Football

Lower-tier clubs expect increased sleeve revenue to partially offset Premier League betting ban

4 Oct 2023
Football

1950-2018: A history of sponsorship at the Fifa World Cup

15 Nov 2022
Football

Uplift in 2026 World Cup sponsorship values likely to fall short of Infantino's demands

29 Nov 2022
Football

1998-2022: Adidas versus Nike at the World Cup

7 Dec 2022