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1950-2018: A history of sponsorship at the Fifa World Cup

(Photo by Stu Forster/Getty Images).

When Fifa organised the first World Cup in Uruguay in 1930, the event and the objectives of the federation were very different to the ones we recognise today.

Up to 1928, the Olympic football tournament had been the de facto World Championship of football, but the federation resolved to create an international competition of its own to free itself from the constraints of the Olympic movement.

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