‘No platform gives you the connectivity of the Olympics’ | Andrea Fairchild, Visa

(Christian Petersen/Getty Images)
(Christian Petersen/Getty Images)
Andrea Fairchild, senior vice president of global sponsorship strategy at Visa, says the Olympics are unrivalled in their ability to hit all of the brand’s sponsorship objectives.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Multi-sport

Voumard explores new sectors to maintain TOP momentum

5 Feb 2024
Multi-sport

'A Man City player talking about their home is authentic' | Crystal Tsang, Etihad

9 Nov 2023
Surfing

Apple relationship shows World Surf League has come of age as commercial platform

11 Apr 2023
Multiple Sports

Global NFL deal allows Cisco to unite US and European assets

13 Nov 2024
Multiple Sports

Storytelling and experiences central to Verizon sponsorship approach

31 Oct 2024