‘I was adamant I wanted our car on the pitch’ | Laura Wood, Jaguar Land Rover

(Craig Mercer/MB Media/Getty Images)
(Craig Mercer/MB Media/Getty Images)
Jaguar Land Rover is making its Defender brand the centrepiece of its Rugby World Cup sponsorship deal, according to director of global brand partnerships Laura Wood.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Rugby Union

'Rugby and Guinness have been on similar journeys' | Stephen O'Kelly, Diageo

8 Mar 2024
Football

'People spend more time deciding what takeaway they want' | Peter Robb, Continental Tyres

29 Mar 2023
Boxing

'Our England Rugby deal comes out really strong for us' Gareth Griffiths, O2 and Virgin Media

31 Mar 2023
Football

Clock is ticking for UK clubs who need 'perfect storm' to land stadium naming-rights deals

30 Jan 2023
Multiple Sports

Climate crisis putting sport on the backfoot over oil, car, airline and banking money

7 Jul 2023