Login
Login
SportBusiness
Media
Insights
Reports
Data Analytics
Partnerships
The Long Game
PGR 2023
News
Analysis
Key Deals
Data snapshots
Activations
Brand profiles
Data Tools
Deals Tracker
SportBusiness Soccer
Home
Analysis
Football
Spain
Riyadh Air starts low on rights fee escalator for Atlético shirt deal
Matthew Glendinning
August 30, 2023
Share:
Link copied to clipboard
(Photo by Angel Martinez/Getty Images)
Riyadh Air has put Atlético de Madrid at the centre of its efforts to build a global brand ahead of its maiden commercial flight in 2025.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Contact Us
Already have an account?
Sign in here
Sponsorship & Marketing
Atlético de Madrid
LaLiga
Key Deals
Read this next
Football
Nissan renews UCL deal, pay-TV switch dampens rights fee
2 Oct 2017
Football
Ipswich in market for new shirt sponsor as Sheeran deal nears end
16 Oct 2024
Football
Aviva extends naming-rights deal for Irish national stadium
29 Jan 2018
Football
Heineken pays record fee for Uefa club competition rights
23 Feb 2017
Football
Kraken's trio of sleeve deals driven by reach and experiential rights
22 Oct 2024