Fiba has benefited from strong competition in the Chinese dairy category to agree a Global Partner deal with Yili, Asia’s biggest dairy producer. Ben Cronin reports.

The International Basketball Federation (Fiba) has announced Yili, Asia’s biggest dairy company, as its newest global partner.

Dairy group Yili has been unveiled as a sponsor of the Chinese Volleyball Super League (CVL)

The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…

Chinese dairy giant Yili's plant-based products brand Yili Zhixuan has become an official partner of the Chinese national women's basketball team