Fiba has benefited from strong competition in the Chinese dairy category to agree a Global Partner deal with Yili, Asia’s biggest dairy producer. Ben Cronin reports.
Dairy group Yili has been unveiled as a sponsor of the Chinese Volleyball Super League (CVL)
The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…
Chinese dairy giant Yili's plant-based products brand Yili Zhixuan has become an official partner of the Chinese national women's basketball team