AB InBev interest prompted Heineken to move fast to renew Formula 1 deal

Heineken brand ambassador Max Verstappen celebrates on the podium at the 2022 Mexican Grand Prix. (Photo by Manuel Velasquez/Getty Images for Heineken).
Heineken brand ambassador Max Verstappen celebrates on the podium at the 2022 Mexican Grand Prix. (Photo by Manuel Velasquez/Getty Images for Heineken).
Heineken was prompted to move fast to renew its Global Partner deal with Formula 1 after finding out rival brewer AB InBev was also interested in securing the rights. Ben Cronin reports.

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