Brax Sports Assets
Penalty becomes Brazilian leagues and cup sponsor in Brax-brokered deal
Brazilian sporting goods company Penalty has signed as an official sponsor of next year’s Brazilian Série A and Série B championships and the Copa do Brasil in a deal brokered by Brax Sports Assets.
How online betting sponsors made Brazilian football the ultimate FOMO market
Investments from online betting brands in the sponsorship of Brazilian football clubs and competitions over the last 12 to 18 months have led to massive inflation in the value of sponsorship rights, even though sports betting is still not properly regulated in the country.
Betano joins Supercopa with Copa do Brasil
Sports betting operator Betano has added the Supercopa do Brasil to its title sponsorship of domestic club football competition the Copa do Brasil
Brax Sports Assets to sell sponsor packages for Copa do Brasil
The Brazilian Football Confederation (CBF) has appointed the Brax Sports Assets agency to broker sponsorship deals for the Copa do Brasil knockout club competition