Clock is ticking for UK clubs who need ‘perfect storm’ to land stadium naming-rights deals

(Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images).
(Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images).
The longer a new stadium goes without a naming sponsor, the harder it is to find one prepared to pay a high fee. Frank Dunne asks why teams from the most watched football league in the world so often struggle to land venue sponsors.

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