Gaelic Athletic Association (GAA)

Latest Features

AIB’s digitally led campaign leveraged its 2018-19 partnership with the GAA across owned channels and media partner platforms to engage new customers, grow brand affinity and build its digital services credentials.

In summer 2019, online retailer Littlewoods Ireland activated its GAA rights with a three-phase social media activation built around celebrating individual styles with a collective love for hurling.

PwC’s sponsorship of the All-Star Awards placed the brand at front of mind for its target audiences by engaging with them through their passion for Gaelic Games.

Bord Gáis Energy has agreed a three-season extension to its sponsorship deal with the Gaelic Athletic Association for the Hurling All-Ireland Senior Championship.

The Gaelic Athletic Association has signed a five-year extension to its partnership with Irish commercial bank AIB.

The Gaelic Athletic Association has voted to ban sponsorship agreements between its properties and gambling companies in a move designed to protect the integrity of its competitions.

The Gaelic Athletic Association has partnered with communications technology and services company Ericsson in a move designed to enhance the fan experience at Dublin’s Croke Park stadium.