NBA

Latest Features

In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.

American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.

German sportswear brand Puma has boosted its return to US basketball after inking a new marketing agreement with the NBA

Two of New Orleans' professional sports teams, NFL team the Saints and NBA team the Pelicans, have announced a partnership with Harrah’s New Orleans casino.