Uefa Europa League
Between January and July 2019, Kia activated its Uefa Europa League rights with a cause-led initiative that collected unwanted football boots from European fans and donated them to refugees in Jordan.
Dutch beer company Heineken has acquired the rights to Uefa’s three club competitions in the next cycle and global rights to next summer’s Euro 2020.
LaLiga club Sevilla will earn at least €7.25m ($8.3m) from its shirt inventory this season, thanks to two new top-tier sponsors.
Italian sportswear brand Macron has signed a new referee kit partnership with Uefa. Under the deal, Macron will provide referee uniforms for all Uefa competitions for the next three years, until 2022
Car rental company Enterprise Rent-A-Car has launched a ‘Legendary Journeys’ campaign to coincide with the start of its second term as a sponsor of club football competition the Uefa Europa League.
International courier FedEx Express has renewed its Uefa Europa League sponsorship for the 2018-2021 seasons. FedEx Express has been the main sponsor of the Europa League for the last three seasons