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Latest Analysis
MLS teams rise together as jersey sponsorship nets more than $80m in 2019
Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.
Major League Soccer taps into youth and ethnic diversity like no other US sport
MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.
American Express buys into Brighton and Hove Albion’s long-term vision
Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.
Sponsorship trends in Grand Slam tennis
SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.
IBM extends with US Open, quits two Grand Slams
Global technology company IBM has extended its US Open sponsorship for five years, from 2017 to 2021, in a deal comprising cash, value in kind and minimum advertising commitments.
MLS teams rise together as jersey sponsorship nets more than $80m in 2019
Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.
Major League Soccer taps into youth and ethnic diversity like no other US sport
MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.
American Express buys into Brighton and Hove Albion’s long-term vision
Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.
1XBet ousts BetVictor at Liverpool, MG Motor upgrades to global
1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global