The All England Lawn Tennis and Croquet Club (AELTC) has appointed Sara Hunter, formerly of the English Football Association, as its head of brand partnerships and hospitality for the Wimbledon Championships

Kevin Farrar said the sponsorship's longevity represents its success and showcasing technology is at its heart.

Champagne brand Lanson has announced the renewal of its sponsorship with the All England Lawn Tennis Club (AELTC) as Official Partner to the Wimbledon championships for another five years

The All England Lawn Tennis and Croquet Club (AELTC) is preparing for a watershed Wimbledon Championships, driven by its new sponsorship agreement with Barclays. Faaez Samadi reports.

The All England Lawn Tennis and Croquet Club (AELTC) has announced that Stella Artois has re-joined Wimbledon's portfolio of sponsors

IMG will continue to represent broadcast and sponsorship rights to the Wimbledon Championships after agreeing to an exclusive ‘long-term’ extension with the All England Lawn Tennis and Croquet Club (AE…

Tennis sponsorships across the four Grand Slams and the ATP and WTA Tours reached a combined value of approximately $378m (€374.9m) in 2022, up a sizeable 12 per cent from the 2021 total of $338m and a strong indicator of the commercial recovery from the Covid-19 pandemic over the previous two years.

Barclays will see its logo feature on the umpire’s chair at the Wimbledon Championships as part of its record sponsorship signed with the All England Lawn Tennis & Croquet Club (AELTC).

Bank replaces HSBC as banking sponsor Deal is the biggest in AELTC’s portfolio Significant uplift due to major court-side exposure T

The All England Lawn Tennis Club (AELTC) has announced a new multi-year sponsorship deal with UK bank Barclays

Italian coffee company Lavazza has renewed its official supplier agreement for the Wimbledon tennis championships until 2025

French sports equipment manufacturer Babolat has stepped up its association with the Wimbledon Championships by agreeing a deal to become an official partner of the grand slam tennis event

Robinsons has ended its sponsorship deal with the Wimbledon Championships, one of the longest-running brand associations in sport

Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.

Banking group HSBC has become the latest brand to sign up tennis star Emma Raducanu to an endorsement deal

Deal with AELTC primarily cash-based with limited value in kind Fuse agency provided advice on strategy and sponsorship valuations IMG agency also involved in discussions

British telco Vodafone has signed women’s US Open champion Emma Raducanu as its grassroots tennis  ambassador – adding to the brand’s profile in UK tennis as a sponsor of the Wimbledon tennis championships. In

Telecoms operator Vodafone has signed up as the ‘Official Connectivity Partner’ of the Wimbledon tennis championships in a five-year deal with the All England Lawn Tennis and Croquet Club (AELTC).