Wimbledon
Wimbledon extends Keith Prowse hospitality deal until 2026
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider
Wimbledon launches ‘everyday’ clothing range
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…
Five more years for Jaguar at the Wimbledon Championships
Luxury car brand Jaguar has renewed its sponsorship of the All England Lawn Tennis and Croquet Club (AELTC) as the official car of tennis' Wimbledon Championships
AELTC names former IMG and Universal executive Henderson as commercial director
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships tennis Grand Slam, has appointed former IMG and Universal Music Group executive Gus Henderson as its new commercial…
The Greatest Championships – IBM & the AELTC
Technology partner IBM helped the AELTC deliver a digital experience to help Wimbledon fans bereft at the Covid-enforced cancellation of the 2020 tournament.
Data Snapshot: Tennis 2020
The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.
AELTC extends multiple sponsorship deals
The All England Lawn Tennis Club (AELTC), organiser of the Wimbledon Championships, has announced it has renewed official supplier deals with Rolex, Jaguar and Robinson’s.
Thank You Key Workers – Evian & the AELTC
With Wimbledon 2020 cancelled due to Covid-19, Official Water Evian rewarded UK heroes fighting the pandemic with a ticket/experience giveaway for the 2021 tournament.
Sipsmith gin joins Wimbledon suppliers, Pimm’s stays on the roster
Craft gin brad Sipsmith has been named as the first 'Official Gin Partner' of the Wimbledon Championships.
The deal was made by the tournament organisers the All England Lawn Tennis Club (AELTC)
Ace Pace – Jaguar Land Rover & the All-England Club
At Wimbledon 2019, a campaign to promote the electric Jaguar I-PACE was led by a smartphone app on which tennis fans could test their serve to win tickets, supported by multi-platform media.
New extension of long relationship puts IBM at heart of Wimbledon’s expansion
The 30-year relationship between Wimbledon and tech company IBM will become even closer under a new deal announced this month
IBM extends Wimbledon deal, creates integrated team with AELTC
Global technology company IBM and the All England Lawn Tennis Club (AELTC), the organisers of the Wimbledon Championships, have extended their 30-year relationship with a new long-term contract
Sponsorship trends in Grand Slam tennis
SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.
Wimbledon secures major five-year investment from Chinese smartphone brand Oppo
Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.
Wimbledon signs first Asian partnership with Chinese smartphone brand Oppo
The organiser of the Wimbledon tennis tournament has signed a new partnership with Chinese smartphone brand Oppo – its first ever with an Asian brand.
Andy Murray launches Castore kit partnership in five-year-plus deal
British tennis player Andy Murray has launched a new kit partnership with premium British sportswear brand Castore
Wimbledon provides launch platform for Jaguar cars
PROJECT DETAILS
Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon
Duration of sponsorship: July 2015 – July 2017
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