Tennis

Mineral water brand Perrier has extended its long-standing association with the French Open tennis championships.

British car manufacturer Jaguar has reached a deal to become the official car of the Wimbledon Championships tennis grand slam.

Italian coffee brand Lavazza wants to develop its association with tradition and national heritage by expanding its presence at the tennis Grand Slams.

Italian coffee brand Lavazza has enhanced its presence at tennis’ grand slam events by becoming an official supplier of the French Open.

Chinese consumer electronics brand Hisense is focusing on the US, Western Europe and Australia as it looks to use sponsorship to increase awareness outside its home market of China.

Hotel group Accor has reached an agreement to become an official supplier to the French Open tennis tournament.

Danone-owned mineral water brand Evian wants to engage customers and promote healthy lifestyles using its long-term partnerships with premium sports properties.

Claro, a subsidiary of Latin American telecommunications company América Móvil, has expanded its presence in professional tennis by striking a deal to become a sponsor of the 2015 Miami Open.

Sunglasses brand Maui Jim has entered into a global partnership with the Association of Tennis Professionals.

Cream liqueur producer RumChata has entered into a sponsorship deal with the BNP Paribas Open, a combined tournament of the men’s ATP World Tour and women’s WTA Tour.

Italian coffee brand Lavazza has entered a multi-year commercial partnership for the US Open grand slam tournament under a deal with the United States Tennis Association (USTA).

Portuguese banking group Millennium BCP has reached a long-term agreement to become the title sponsor of the new Estoril Open ATP World Tour tennis event.

The men’s ATP World Tour and the Women’s Tennis Association Tour have secured three new sponsors for their combined Indian Wells tournament in California, US.

The Association of Tennis Professionals has agreed a partnership with compression garment manufacturer Skins.

Dutch bank ABN Amro has undergone a major change in sponsorship strategy since Sports Sponsorship Insider last spoke to the brand in February 2014.

Japanese IT services company NEC has opted to extend its title sponsorship of the International Tennis Federation’s Wheelchair Tennis Masters tournament.