Tennis

Asian sportswear and apparel brand Peak has renewed a sponsorship deal with the Women’s Tennis Association (WTA).

Beverage company Coca-Cola has signed up as the title sponsor of the inaugural 2014 International Premier Tennis League (IPTL).

German automotive company Porsche has extended its partnership with the German Tennis Federation (DTB) ahead of the country’s participation in the final of this year’s Fed Cup women’s national team competition.

Emirates Airline has further enhanced its tennis sponsorship portfolio by agreeing a multi-year deal with the Australian Open tournament.

The InfrontRingier Sports & Entertainment agency has struck a long-term deal to offer the main sponsorship packages of the Swiss Indoors Basel ATP World Tour 500 men’s tennis tournament.

The Women’s Tennis Association has announced luxury holiday destination Marina Bay Sands as a premier partner and official hotel and integrated resort of its WTA Finals showpiece event in Singapore.

Dublin-based pharmaceuticals company Actavis has signed a two-year extension to its partnership with the Association of Tennis Professionals for its ATP World Tour Finals event.

This month, Sports Sponsorship Insider completed a survey of the portfolios for the Wimbledon tennis championships and the Australian, French and US Opens, following the conclusion of the 2014 Grand Slam tennis season.

The Women’s Tennis Association has reached an agreement to make Singapore Airlines an official sponsor of its 2014 WTA Finals.

The Women’s Tennis Association (WTA) has appointed Phar Insight, the research division of marketing and sponsorship agency Phar, to aid its search for a new lead global partner.

Brazilian bank Itaú Unibanco has become the Presenting Sponsor of the Miami Open, a mandatory event on both the ATP and WTA tennis tours, formerly title sponsored by consumer electronics company Sony.

Trading company EZTrader is using football as a tool to strengthen its brand image in Europe and help the company to expand into new markets, Shimon Citron, chief executive at EZTrader, told Sports Sponsorship Insider.

Watch maker Citizen Watch Company of America has extended a long-standing partnership with the US Open tennis grand slam.

Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.

Chinese television and refrigeration manufacturer Hisense has extended its sponsorship agreements relating to the Australian Open tennis tournament by three years.

Brazilian privately-owned bank Itau has agreed a five-year deal to become the presenting sponsor of the Miami Open tennis tournament.