Tennis
IBM extends Wimbledon deal, creates integrated team with AELTC
Global technology company IBM and the All England Lawn Tennis Club (AELTC), the organisers of the Wimbledon Championships, have extended their 30-year relationship with a new long-term contract
Round-Up: Wuhan targets “hugely symbolic” Open, IOA reviews Li Ning deal, LaLiga international viewing jumps, and more
Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…
The Life Artois – Stella Artois & Tennis Australia
Stella Artois activated its rights as official beer of the 2020 Australian Open with creative in which a team of artists produced works linked to each day’s action.
Geneva Open future secured with new title sponsor, ATP Tour to resume in August
The Geneva Open, the ATP 250 tennis tournament, has signed up private bank Gonet & Cie SA as its title sponsor
Round-Up: Joshua-Fury deal, T20 World Cup decision delayed, US Open measures deter players, and more
Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports
Round-Up: EPL positive tests, Swiss A-G impeachment proceedings, Pakistan’s ‘bio-secure’ England tour, ANOC funding, and more
There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports
Data Snapshot: Australia 2020
Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.
This Mama Keeps Going – Chase & the United States Tennis Association
In 2019, Chase expanded on its 2018 US Open #ThisMama campaign with Serena Williams, again firing a conversation and debate about motherhood and work.
Ace for Inclusion – ANZ & Tennis Australia
For its 2018 and 2019 Australian Open activations, ANZ sought to burnish its corporate reputation by replacing Novak Djokovic with wheelchair champion Dylan Alcott as the face of ANZ tennis.
Roger Federer reclaims rights to ‘RF’ logo from Nike
Tennis star Roger Federer has reclaimed the the rights to use the famous ‘RF’ marque from his former kit supplier, Nike, two years after he split from the company.
Lilly Pulitzer supplies WTA as exclusive fashion uniform provider
Palm Beach-inspired fashion brand Lilly Pulitzer has signed a supplier deal with the Women’s Tennis Association, the main organising body of women's professional tennis.
FedEx adds rankings sponsorship to ATP deal
The Association of Tennis Professionals (ATP) has renewed its sponsorship deal with shipping company FedEx Express
WTA appoints CSM as title sponsor search continues
The Women’s Tennis Association (WTA) has appointed global marketing agency CSM Sport & Entertainment (CSM) as its new sponsorship sales agency.
Noventi extends Halle Open title sponsorship
Healthcare provider Noventi has agreed an early extension to its title sponsorship of the Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wim…
Gerry Weber stadium to be renamed OWL Arena
German tennis venue the Gerry Weber Stadium will be renamed the OWL Arena in a contract involving up to 16 sponsors
Federer counters climate activist criticisms of sponsor Credit Suisse
Roger Federer has said he is committed to using his “privileged position” to “dialogue on important issues” with his sponsors amid increasing criticism, including from climate change activist Greta Thunber…
Lacoste signs 6-year FFT extension for French national team rights
The French Tennis Federation (FFT) has extended its apparel deal with French sports brand Lacoste for six more years
Madrid Open signs StubHub as exclusive ticket-sales platform
The Madrid Open tennis tournament has signed up global ticketing service StubHub as a sponsor