Swimming

Swimming
Sponsorship & Marketing

Speedo has announced a two-year deal to become an Official Partner of the German Swimming Federation (DSV)
Swimming
Sponsorship & Marketing

USA Swimming has announced that it has expanded its partnership with TYR to make the apparel brand the exclusive outfitter of the US national and junior teams through the end of the 2024 calendar year
Swimming
Industry Moves

British Swimming has appointed Drew Barrand as its new chief executive ahead of next year’s Olympic and Paralympic Games in Paris.
Swimming
Sponsorship & Marketing

Swimming Australia, the sport’s national governing body, has agreed a new sponsorship deal with Indian IT services and consulting company Tech Mahindra.
Swimming

To mark its 50th anniversary, McDonald’s in Germany rolled out a competition called #50for50 which offered a 50-year sponsorship to one amateur sports club (won by Chemnitz Swimming Club) to help it o…
Swimming
Sponsorship & Marketing

USA Swimming has secured a multiyear agreement with Indianapolis, Indiana-based financial services company OneAmerica Financial Partners, which has been designated as a centennial partner heading into…
Swimming
Sponsorship & Marketing

Speedo has signed an exclusive sponsorship with British Swimming to provide swimwear and specialist equipment to all aquatic disciplines across senior and junior squads.
Swimming
Governance

Swimming Australia has appointed Jodie Hawkins as commercial and marketing general manager as it looks to increase the sport’s profile in the long build-up to the Brisbane 2032 Olympics.
Swimming
Sponsorship & Marketing

Disgraced Chinese swimmer Sun Yang has issued a reminder of his commercial value, helping to sell ¥50m ($7.9m/€7m) worth of cosmetic products online in just two days.
Swimming
Fan Engagement

Husain Al-Musallam, president of the International Swimming Federation (Fina), has said that the federation is not promoting the sport as effectively as it should
Swimming
Sponsorship & Marketing

Myrtha Pools will continue to supply competition pools to the International Swimming Federation (Fina) after the parties announced a four-year renewal of their long-term sponsorship agreement at the ongoing…
Swimming

P&G beauty brand SK-II reacted to the pandemic-enforced delay of the 2020 Tokyo Olympics by pivoting to a tactical, social-first campaign targeting young Japanese women and fronted by swimmer Rikako Ikee.
Swimming
Sponsorship & Marketing

Emerging sportswear manufacturer Castore has reached an exclusive sportswear and apparel supply agreement with star swimmer Adam Peaty. The Englishman has signed a long-term deal with the UK-based company
Badminton
Events

European football clubs are likely to lose €4bn ($4.5
Swimming
Sponsorship & Marketing

Mobile phone operator Lebara has signed as the official telecommunications partner of British Swimming, the national governing body for Olympic sports in swimming, diving, water polo and synchronised swimming
Swimming
Sponsorship & Marketing

Leading disposable consumer products company Bic has become the official razor of USA Swimming and has signed individual partnerships with two United States Olympic gold medalists Katie Ledecky and Simone M…
Swimming
Sponsorship & Marketing

Swimwear company Speedo has extended its sponsorship of the Australia Paralympic Team to cover a fourth consecutive Paralympics
Swimming
Events

The Qatar Swimming Association (QSA) has revealed details of the sponsors that will support Doha’s leg of the Fina Swimming World Cup next month.