Snowboarding
United Airlines named US Ski & Snowboard sponsor through 2027
United Airlines has been named the official airline partner of US Ski & Snowboard, the national governing body for skiing and snowboarding, in a deal through 2027
Rubicon Raw Energy signs on as GB Snowsport sponsor
GB Snowsport has boosted its sponsorship portfolio with the addition of the Rubicon Raw Energy drink brand
Volcom becomes US Snowboard team’s official apparel partner ahead of 2022 Winter Olympics
Snow sports lifestyle clothing brand Volcom has become the official apparel partner of the United States Snowboard team through the 2022 Beijing Olympic Winter Games.
Land Rover signs multiyear partnership with US Ski and Snowboard
Land Rover has signed a multiyear partnership with US Ski & Snowboard, in which the British luxury car manufacturer will become the official vehicle partner of the Olympic National Governing Body.
Visa extends long-term backing of US Ski & Snowboard
Payment services company Visa has signed a long-term extension to its partnership with the US Ski & Snowboard national governing body
Audi keeps Freeride World Tour in wintersports portfolio
German automotive manufacturer Audi has struck a four-season extension to its partnership with the Freeride World Tour skiing and snowboarding series
Toyota expands US Ski & Snowboard partnership after rebrand
Japanese automotive manufacturer Toyota has expanded its partnership with the US Ski and Snowboard Association shortly after the national governing body announced that it has changed its name to US Ski & Snowboard.
USSA snacks on extension with Blue Diamond
The US Ski and Snowboard Association has extended its partnership with almond processing company Blue Diamond.
USSA to drive event sponsorship with Toyota
Japanese automotive manufacturer Toyota has agreed to become the title sponsor of the US Ski and Snowboard Association’s (USSA) 2016-17 US Grand Prix.
Freeride World Tour signs up skiwear sponsor
Sportswear manufacturer Peak Performance has agreed a deal to become a sponsor of the Freeride World Tour skiing and snowboarding series.
Winter Games NZ drives away with Audi extension
German automotive company Audi has extended its naming rights deal with New Zealand winter sports showpiece Winter Games NZ to take in its 2015 and 2017 editions.
Sacramento Kings crown USSA as new partner
North American NBA basketball franchise the Sacramento Kings has signed an agreement with the US Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.
Repreve to turn X Games Aspen green
Yarn manufacturing company Unifi has announced its Repreve brand will return as the recycling sponsor of the 2014 X Games Aspen extreme sports event.