Sailing
America’s Cup toasts Champagne partner
Moët & Chandon has been unveiled as the official Champagne of the 2017 America’s Cup.
Elliott Brown on time with Clipper Race partnership
British watch manufacturer Elliot Brown has entered into a partnership with the Clipper Round the World Race sailing event.
Bremont: America’s Cup to shift watch brand in US
UK luxury watch brand Bremont will use its Timing Partner deal with sailing’s America’s Cup and defending champions Oracle Team USA to help drive the company’s expansion into the US.
Garmin bolsters backing of Clipper Race
Garmin, the global GPS technology company, will be a second-time team sponsor in the Clipper Round the World Race following the brand’s successful sponsorship in the last edition of the sailing event.
Gosling’s links up with America’s Cup
Gosling’s has been unveiled as the official rum and ginger beer of the 2017 America’s Cup sailing event.
BMW teams up with America’s Cup
Automotive manufacturer BMW has been unveiled as a global partner of the America’s Cup sailing event.
Nyetimber to sparkle at Cowes Week
Cowes Week Limited, the organising body of Isle of Wight sailing regatta Cowes Week, has signed English wine producer Nyetimber as the official sparkling wine of the event.
Sponsorship target in sight for Ben Ainslie Racing
Ben Ainslie Racing, the UK’s entry for the America’s Cup sailing series, has got closer to its sponsorship revenue target following British car brand Land Rover’s two-and-a-half year title deal, signed last month.
Team New Zealand retains ties with Toyota
Team New Zealand has agreed an extension to its long-running sponsorship agreement with Japanese automotive giant Toyota to cover the 2017 edition of the America’s Cup sailing race.
Team France secures title sponsor for 35th America’s Cup
French insurance company Groupama has struck a deal to become the title sponsor of Team France for the 35th edition of the America’s Cup sailing event.
Land Rover backs Ben Ainslie Racing on America’s Cup campaign
British automotive company Jaguar Land Rover has secured the title sponsorship position with the Ben Ainslie Racing team ahead of the 35th America’s Cup sailing event.
America’s Cup: Louis Vuitton steps up to expanded deal
Luxury goods brand Louis Vuitton has added presentation rights to the America’s Cup and title rights to the World Series and Qualifiers in its renewal as title sponsor of the Louis Vuitton Cup challenger series in a two-and-a-half year deal.
Louis Vuitton expands America’s Cup partnership
Luxury clothing brand Louis Vuitton has expanded its association with the America’s Cup by becoming the title sponsor of the sailing event’s series.
PwC sets sail with America’s Cup
The Bermudan arm of multinational professional services company PricewaterhouseCoopers has been named as an official sponsor of the 35th America’s Cup sailing showpiece.
Omega opts for more time with Team New Zealand
Team New Zealand has renewed its long-term major sponsor association with watchmaker and timing specialist Omega for its campaign in the 35th America’s Cup sailing event.
Emirates stays on board with Team New Zealand for America’s Cup
Emirates airline has renewed its title sponsorship of Team New Zealand for the 35th America’s Cup, which will conclude in June 2017.
Bremont on time with America’s Cup
Watch manufacturer Bremont has sealed a deal to become the official timing partner of the America’s Cup and the sailing event’s defending champion, Oracle Team USA.
FISA connects with Elmec to aid environmental drive
The World Rowing Federation (FISA) has agreed a partnership with Italian IT services and solutions company Elmec Informatica.