Rugby

Correios, the state-owned company which operates Brazil’s national postal service, has entered into a partnership with the Brazilian Rugby Confederation (CBRu).

Scottish Rugby has extended its long-standing partnership with Gilbert Rugby as its official ball supplier.

UK insurance company Admiral has been the main shirt sponsor of the Welsh national rugby team since 2010. Its main focus in sponsorship is to increase employee engagement and celebrate the Welsh origins of the company.

The Rugby Canada national governing body has entered into a partnership with global equity, foreign exchange and precious metals broker dealer Velocity Trade.

Scottish tweed manufacturer Harris Tweed Hebrides (HTH) has entered a partnership with Scottish Rugby, the national association for rugby union in Scotland, to increase brand awareness and sell a Scottish Rugby-themed product collection.

French regional airline HOP! is using sponsorship of French Top 14 rugby union teams to increase its brand awareness across the country and create strong association with rugby values.

Australian pay-television operator Foxtel has agreed a deal to sponsor the Australian Rugby Union’s new grassroots rugby sevens initiative, Viva7s.

Durban-based Super Rugby franchise the Sharks has extended its title sponsorship agreement with South African mobile phone operator Cell C.

Financial services company Sun Life has renewed its partnership with the Rugby Canada national governing body.

Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.

Global human resources company Robert Walters has been named an official sponsor of the Brazilian Rugby Confederation (CBRu), the governing body of rugby union in the country.

Korean automotive company Kia has entered into a season-long partnership with New Zealand Super Rugby franchise the Hurricanes.

Vitamin and supplements brand Swisse Wellness has enhanced its association with the Australian Rugby Union by becoming the official vitamin and supplement partner of the Super Rugby club competition in the country.

UK brewer Greene King has agreed shirt sponsorship deals with English Premiership rugby union team Newcastle Falcons and Newcastle Thunder, which competes in the third tier of English rugby league.

The South African Rugby Union, the governing body of rugby union in the country, has continued its recent sponsorship drive through a deal with retail group Steinhoff International.

UAE Rugby, the governing body of the sport in the country, has renewed its association with banking group HSBC and has also agreed a partnership with British multi-purpose vehicle manufacturer Land Rover.