Rugby League

Rugby League
Sponsorship & Marketing

Australian bank Westpac has signed with the National Rugby League (NRL) as the league’s ‘Official Bank and Payment Platform’ in a wide-ranging deal across the men’s and women’s game. Under
Rugby League
Sponsorship & Marketing

England’s Rugby Football League has agreed sponsorship deals with Sportsbreaks.com and Selco Builders Warehouse ahead of the Rugby League World Cup, which begins next week. Sportsbreaks.c
Rugby League
Sponsorship & Marketing

Australian telco Telstra has committed to a new five-year league naming agreement with the National Rugby League for both the NRL and NRLW Premierships until 2027
Rugby League
Sponsorship & Marketing

Telco Vodafone has renewed its naming-rights sponsorship of the New Zealand Warriors, the Auckland-based rugby league team which competes in Australia’s NRL.
Rugby League
Data

Sports betting and data services company Stats Perform has been appointed the Official Data Partner for the re-arranged Rugby League World Cup (RLWC 2021)
Aussie Rules

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.
Rugby League
Sponsorship & Marketing

The organisers of the Rugby League World Cup 2021 (RLWC2021) have signed up cryptocurrency exchange CoinEx as a sponsor of the rescheduled event
Rugby League
Sponsorship & Marketing

Gambling firm Betfred has agreed a deal to become the principal partner of England’s men’s, women’s and wheelchair rugby league teams ahead of the World Cup later this year. T
Rugby League
Sponsorship & Marketing

Melbourne Storm has renewed its sponsorship deal with Japanese automobile company Suzuki
Rugby League
Sponsorship & Marketing

English rugby league club St Helens has signed a renewal to its wide-ranging sponsorship contract with vape products company Totally Wicked
Rugby League
Sponsorship & Marketing

Australia’s National Rugby League (NRL) has signed an agreement with Asahi Lifestyle Beverages (ALB) to make its carbonated soft drink brand Solo the league’s official non-alcoholic sponsor.
Football
Sponsorship & Marketing

Insurance firm Allianz will retain naming rights to the Sydney Football Stadium when the venue reopens later this year following a A$828m ($613.9m/€556.7m) redevelopment, the company has announced.
Rugby League
Media

The National Rugby League has granted permission for the New Zealand Warriors to extend their principal sponsorship deal with telco Vodafone following a long-running dispute between the franchise and the…
Rugby League
Sponsorship & Marketing

Energy firm Santos has renewed its naming rights to the National Football Stadium in Papua New Guinea, the home of the national rugby league team. The K1
Rugby League
Events

The IMG agency is set to be named as the strategic partner for the new commercial joint venture set up by the Rugby Football League and Super League (Europe)
Rugby League
Sponsorship & Marketing

Australian rugby league franchise Wests Tigers has announced a four-year sponsorship agreement with Sydney-based betting and online gaming brand PlayUp
Rugby League
Sponsorship & Marketing

Australia’s National Rugby League has signed cryptocurrency exchange Swyftx as its exclusive cryptocurrency exchange sponsor in a three-year deal, from 2022 to 2024, with a further two-year option until t…
Rugby League
Sponsorship & Marketing

Australian rugby league team Manly Warringah Sea Eagles has announced Asahi Lifestyle Beverages as its official non-alcoholic beverage partner