Rugby League
MG Motor takes main jersey position at South Sydney Rabbitohs
Australian National Rugby League (NRL) club South Sydney Rabbitohs has signed automotive brand MG Motor as the club’s major corporate partner for the next five seasons, from 2022 to 2026.
City Index joins Sydney Roosters as jersey sponsor
Australian NRL rugby league club Sydney Roosters has signed CFD and Forex trading company City Index as a new jersey sponsor
Accor signs seven-year Stadium Australia naming deal, AAMI Park rights extended
Hotel operator Accor has won the naming rights to Stadium Australia, formerly known as ANZ Stadium, which will now be called Accor Stadium under a seven-year deal
RFL renews with Ronseal, St Helens secures Home Bargains as shirt sponsor
English rugby league national governing body, the Rugby Football League, has signed an extension to its sponsorship contract with British woodcare brand Ronseal
NRL’s Dolphins sign Adventure Kings as main sponsor, Rabbitohs enter NFT space
The Australian National Rugby League’s newest club, the Redcliffe Dolphins, has signed outdoor products retailer Adventure Kings as its principal sponsor ahead of its entry to the competition in 2023.
Super League extends Betfred title deal ahead of 2021 Grand Final
Rugby's Super League has signed an extension with its title sponsor, gambling firm Betfred
Suncorp extends stadium naming rights deal ahead of NRL Grand Final
Australian insurance and financial services company Suncorp has extended its naming rights deal for the Brisbane-based Suncorp Stadium for up to 10 years
Loch Lomond Group adds Super League to sponsorship roster
England’s top rugby league division, the Super League, has added scotch whisky company the Loch Lomond Group to its sponsorship portfolio.
Commercial director Neill makes early RLWC2021 exit
Jonathan Neill, the commercial director at the organisers of the 2021 Rugby League World Cup in England, is to leave his role at the end of this month
CommBank replaces Bankwest as Western Sydney Stadium naming rights sponsor
Australian bank CommBank has agreed to take over the naming rights to the Western Sydney Stadium from sister brand Bankwest, which is also part of the Commonwealth Bank of Australia group
NFT first for rugby league as RLWC2021 signs with NuArca
The organisers of the Rugby League World Cup 2021 will launch the first-ever official non-fungible token (NFT) marketplace in the history of the sport through a new agreement with NuArca
Super League taps CSM to aid sponsorship drive
Sports marketing agency CSM Sport & Entertainment has been appointed to develop the commercial proposition of the Super League, the top tier of rugby league in Great Britain
Super League extends with ball supplier Steeden
England’s rugby league flagship competition, the Super League, has signed an extension to its agreement with sports equipment manufacturer Steeden.
Data Snapshot: Australia 2021
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330m (€209m/$256m) in central sponsorship revenue in 2021, across a total of 140 deals.
AFL and NRL deals highlight Therabody’s ‘significant investment’ in Australia
Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019
RLWC2021 adds Selco Builders Warehouse as latest sponsor
The organisers of the Rugby League World Cup 2021 have added Selco Builders Warehouse as a sponsor of the event
Coates sponsors State of Origin series as LED inventory sells out
Australia’s National Rugby League has signed up equipment hire provider Coates to a four-year sponsorship of the State of Origin Series.
Pepsi Max, Gatorade sign on as drinks sponsors of RLWC2021
Soft drinks producer Britvic has signed a major deal with the organising committee for this year’s Rugby League World Cup, through which its brands Pepsi Max and Gatorade will become official sponsors o…