Para Sport
BT retains connection with Great CityGames
UK telecommunications company BT has renewed its title sponsorship of the Great CityGames Manchester, taking in the 2014 edition of the urban athletics event.
BP targets change in brand perception as International Paralympic Committee partner
Brand perception is at the forefront of energy company BP’s decision to become an International Partner of the International Paralympic Committee, Mike Sharrock, partnership director for Olympics and Paralympics at BP, told Sports Sponsorship Insider this month.
Korean Air takes flight with Asian Para Games
South Korea’s national airline Korean Air has announced a commercial partnership with the 2014 Asian Para Games in Incheon.
BP signs international partnership with IPC
International oil and gas company BP has enhanced its backing of Paralympic sport by agreeing a deal to become an international partner of the International Paralympic Committee until the end of 2016.
Cisco connects with Rio 2016
Rio 2016 has announced that IT company Cisco has agreed a deal to become an official supporter of the Brazilian city’s staging of the Olympic and Paralympic Games.
P&G partners ParalympicsGB for Sochi 2014
The British Paralympic Association has renewed its association with global consumer goods company P&G for the upcoming 2014 Paralympic winter Games in Sochi.
Paralympics Ireland checks in with Moran & Bewley’s
UK and Irish hotel group Moran & Bewley’s has renewed its position as the official hotel partner for Paralympics Ireland.
Sochi to set new bar for Winter Paralympic Games, says Ottobock
Global prosthetics company Ottobock expects the organisers of the 2014 Sochi Games to take awareness of the Winter Paralympics to new heights when the Russian city hosts the event in March.
Sochi 2014 connects with Rostelecom for Paralympics
Russian telecommunications company Rostelecom has signed an agreement to become the telecommunications partner of the Sochi 2014 Paralympic winter Games.
McDonald’s signs up to partner Sochi’s Paralympics
McDonald’s has signed an agreement to become a national partner of the Sochi 2014 Paralympic winter Games.
DB Schenker to enter second decade with IPC
DB Schenker, the wholly owned logistics subsidiary of German railway company Deutsche Bahn, has signed a four-year extension to its partnership with the International Paralympic Committee.
Adidas retains BPA partnership
The British Paralympic Association has extended its sponsorship agreement with German sportswear brand Adidas until the end of 2016.
BPA adds legal partner to commercial team
The British Paralympic Association has signed up international law firm Hogan Lovells as its official legal services provider through to the end of 2016.
Mondelez makes it a happy anniversary for BPA
The British Paralympic Association has signed a commercial partnership with multinational food and beverage conglomerate Mondelez International through to March 2017 as it prepares to celebrate National Paralympic Day, marking the one-year anniversary of the London 2012 Paralympic Games.
BP to continue backing British athletes
BP is to continue its support of British athletes until 2016 after agreeing to become a top-level partner of the British Olympic Association and the British Paralympic Association.
Petrobras backs Brazilian judo’s Olympic medal drive
Petrobras has struck a four-year sponsorship deal with the Brazilian Judo Confederation.
EXCLUSIVE: IPC set to double global partner programme
The International Paralympic Committee is looking to double its number of global sponsors.
Skol to seal Rio 2016 sponsorship
Beer brand Skol is set to become an official sponsor of the Rio de Janeiro 2016 Olympic Games in Brazil, according to the Maquina do Esporte newspaper.