Para Sport

UK telecommunications company BT has renewed its title sponsorship of the Great CityGames Manchester, taking in the 2014 edition of the urban athletics event.

Brand perception is at the forefront of energy company BP’s decision to become an International Partner of the International Paralympic Committee, Mike Sharrock, partnership director for Olympics and Paralympics at BP, told Sports Sponsorship Insider this month.

South Korea’s national airline Korean Air has announced a commercial partnership with the 2014 Asian Para Games in Incheon.

International oil and gas company BP has enhanced its backing of Paralympic sport by agreeing a deal to become an international partner of the International Paralympic Committee until the end of 2016.

Rio 2016 has announced that IT company Cisco has agreed a deal to become an official supporter of the Brazilian city’s staging of the Olympic and Paralympic Games.

The British Paralympic Association has renewed its association with global consumer goods company P&G for the upcoming 2014 Paralympic winter Games in Sochi.

UK and Irish hotel group Moran & Bewley’s has renewed its position as the official hotel partner for Paralympics Ireland.

Global prosthetics company Ottobock expects the organisers of the 2014 Sochi Games to take awareness of the Winter Paralympics to new heights when the Russian city hosts the event in March.

Russian telecommunications company Rostelecom has signed an agreement to become the telecommunications partner of the Sochi 2014 Paralympic winter Games.

McDonald’s has signed an agreement to become a national partner of the Sochi 2014 Paralympic winter Games.

DB Schenker, the wholly owned logistics subsidiary of German railway company Deutsche Bahn, has signed a four-year extension to its partnership with the International Paralympic Committee.

The British Paralympic Association has extended its sponsorship agreement with German sportswear brand Adidas until the end of 2016.

The British Paralympic Association has signed up international law firm Hogan Lovells as its official legal services provider through to the end of 2016.

The British Paralympic Association has signed a commercial partnership with multinational food and beverage conglomerate Mondelez International through to March 2017 as it prepares to celebrate National Paralympic Day, marking the one-year anniversary of the London 2012 Paralympic Games.

BP is to continue its support of British athletes until 2016 after agreeing to become a top-level partner of the British Olympic Association and the British Paralympic Association.

Petrobras has struck a four-year sponsorship deal with the Brazilian Judo Confederation.

The International Paralympic Committee is looking to double its number of global sponsors.

Beer brand Skol is set to become an official sponsor of the Rio de Janeiro 2016 Olympic Games in Brazil, according to the Maquina do Esporte newspaper.