Para Sport
Sportissimo links up with World Para Athletics
Sportissimo, an Italian supplier of track and field equipment, has teamed up with the World Para Athletics division of the International Paralympic Committee.
Panasonic steps up Paralympic commitment with USOC deal
Japanese consumer electronics company Panasonic has entered into a partnership with the United States Olympic Committee (USOC), through which it will support the country’s Paralympic team through until the 2020 summer Games in Tokyo, Japan.
Beijing 2008 sponsor returns for 2022 Olympics
Chinese dairy company Yili Group has agreed a deal to become an official partner of the 2022 winter Olympic and Paralympic Games in Beijing, China.
Pyeongchang 2018 lands Korean partner
Korea Electric Power Corporation (KEPCO) has agreed a deal to become an official partner of the 2018 edition of the winter Olympic and Paralympic Games, which will take place in Pyeongchang, Korea.
Sainsbury’s renews British Paralympic Association partnership
UK supermarket chain Sainsbury’s has signed a four-year extension to its partnership with the British Paralympic Association.
Deutsche Bahn steps up backing of German Olympic Committee
Railway company Deutsche Bahn has agreed new sponsorship deals with the German Olympic Committee (DOSB) and the German Disability Sports Federation (DBS).