Multi-sport
Toyota ditches Games-related ads in Japan as public support wanes
Olympic Worldwide Partner Toyota will not air commercials in Japan related to the Tokyo 2020 Olympic Games, the company has said
Sanofi signs as top-tier Paris 2024 sponsor in internal marketing drive
The organising committee for the Paris 2024 Olympic Games has announced its fourth top-tier Premium Partner – the French biopharmaceutical company Sanofi.
No fans in Hokkaido and Fukushima, Tokyo 2020 adds non-profit ‘contributor’
A further two Japanese prefectures have banned spectators from events at the forthcoming summer Olympic Games, with Tokyo 2020 now set to have fans in place at just 3
Team GB marks latest move in athletics for Salesforce
Team GB has signed a marketing deal with global CRM company Salesforce
PointsBet signs former NFL legend Brees as brand ambassador
Newly signed NBC Sports analyst takes equity in global gaming operator
PwC joins Paris 2024 domestic sponsorship programme
Global professional services company PwC has been signed up as the latest domestic sponsor of the Paris 2024 Olympic and Paralympic Games by the local organising committee
Collectors Holdings acquires Goldin Auctions
Deal reflects fervent push for greater scale in booming collectibles industry
Sportfive’s APAC head Staiti stepping down
The Sportfive agency's head of Asia-Pacific and president of global sales, Adrian Staiti, is stepping down from the company in the coming months, SportBusiness understands
FTX extends sports push with Brady, Bundchen partnership
Cryptocurrency exchange FTX has taken another significant step to enhance its presence within the global sports industry by striking a partnership with Tom Brady, quarterback of the National Football League's…
Sportfive seeks further growth in Spain as Vieta handed key role
The Sportfive agency has detailed plans to enhance its presence and activity in the Spanish market
Kim Kardashian’s Skims brand secures Team USA apparel deal ahead of Tokyo Olympics
Kim Kardashian's clothing brand Skims will provide the official underwear, loungewear, and pajamas for female United States athletes at the Tokyo Olympic and Paralympic Games this summer
YouTube secures naming rights to SoFi Stadium concert venue
Streaming platform YouTube has secured the naming rights to the 6,000-seat performance venue at Hollywood Park’s 300-acre sports and entertainment complex in Inglewood, California, which is anchored b…
Discovery signs eToro advertising deal ahead of Tokyo Olympics
Media group Discovery has signed a sponsorship contract with investment platform eToro ahead of the Tokyo Olympics
Indian Olympic Association granted $1.35m by BCCI after dropping sponsor Li Ning
The Board of Control for Cricket in India has offered Rs10 crore ($1.35m/€1.1
Topps reports robust sales, raises full-year forecast
Trading card company continues to benefit from ongoing collectibles boom
SNTV aims to harness reach as it moves into brand space with Story10 launch
SNTV will look to leverage its media reach after launching a new arm of the business that identifies and distributes purpose-led and social activation content for brands and stakeholders, according to…
Kosmos launches athlete representation business with Thiem signing
Kosmos, the company co-founded by FC Barcelona footballer Gerard Piqué, has today (Thursday) launched a player management agency with Dominic Thiem, the current world No.
Mediaset ‘close to deal’ with DAZN for Italian advertising sales
Global sports subscription service and media company DAZN is set to agree a three-year deal with Publitalia, the advertising agency of the television networks of Italian media group Mediaset