Multi-sport

Sponsorship sales for next year's Asian Games in Hangzhou, China have generated nearly RMB3.8bn ($600m/€530m), according to its organising committee.

The organisers of next year's Southeast Asian Games have announced that Saigon Beer has joined the event as a sponsor.

Digital sports media company Team Whistle has been appointed to handle sponsorship packaging, sales and social support for next year’s edition of the World Games multi-sport event in Birmingham, Alabama.

The organising committee for the 2022 Commonwealth Games in Birmingham has agreed sponsorship deals with facilities management company OCS Group UK, software and solutions provider Wiz-Team, event management…

The organising committee for the Paris 2024 Olympic and Paralympic Games has agreed a sponsorship deal with catering company Sodexo, building on a pre-existing catering contract with the company

The Sportfive agency has been awarded global media and sponsorship rights to the next two editions of the African Games multi-sport event

The organisers of the Birmingham 2022 Commonwealth Games have agreed a sponsorship deal with Hewlett Packard Enterprise (HPE)

The Swedish Olympic Committee (SOK) has signed an extension to its kit supply deal with Uniqlo

Barranquilla has been appointed as the host city of the 2027 Pan American Games, marking the second time that Colombia will stage the multi-sport event

The organisers of the Birmingham 2022 Commonwealth Games have signed global imaging technology provider Canon as a sponsor of the event.  T

Relo Metrics, the AI-powered sponsorship analytics platform, has signed an exclusive agreement with spatial intelligence company Meshh to offer insights on how audiences engage with in-venue sponsorship…

In February 2021, Toyota USA leveraged its Tokyo 2020 Olympic and Paralympic rights through a Super Bowl LV campaign starring 13-time Paralympic medallist Jessica Long.

When the Tokyo Olympics were postponed in March 2020, COC retail and apparel partner Hudson’s Bay Company pivoted its 2020 Olympic Collection activation into an integrated ‘Canada Day Games’ campaign.

France’s gambling regulator, L'Autorité Nationale des Jeux (ANJ), has called on sports betting operators to “rebalance their practices” after a study conducted during Uefa Euro 2020 revealed concerns over t…

The impact of the postponement of the Tokyo 2020 Olympics on the International Olympic Committee’s finances has been laid bare in its latest financial statements, with the organisation declaring revenues o…

The organisers of the Birmingham 2022 Commonwealth Games have signed up Kuehne+Nagel as the event’s official logistics provider.