Multi-sport
Peak Sport signs up to support Palestine at Rio 2016
Chinese sports apparel and equipment provider Peak Sport has entered into a partnership with the Palestinian Olympic Committee.
BOA boards with British Airways for Rio 2016
British Airways has agreed a deal with the British Olympic Association to become the official airline partner of Team GB at this summer’s Olympic Games in Rio de Janeiro, Brazil.
NatWest continues backing of Island Games
Banking group NatWest will serve as title sponsor of the 2019 Island Games multi-sport event, which will be staged in Gibraltar.
Team Fiji dials up Vodafone partnership for Rio 2016
Telecommunications company Vodafone has entered into a partnership with the Fiji Association of Sports and National Olympic Committee (FASANOC).
Deloitte renews USOC sponsorship deal
Professional and financial services company Deloitte has renewed a sponsorship deal with the US Olympic Committee.
Commonwealth Games England renews with kit partner
Sportswear company Kukri has renewed its partnership with the Commonwealth Games England governing body.
Tokyo 2020 teams up with travel companies
Organisers of the Tokyo 2020 summer Olympic Games have unveiled three new official partners, occupying the second domestic tier of the event’s sponsorship programme.
Rome 2024 lands Alitalia partnership
Italian airline Alitalia has agreed a deal to sponsor Rome’s bid to host the 2024 Olympic Games.
Ajinomoto unveiled as latest Tokyo 2020 partner
Food producer Ajinomoto has been unveiled as an official partner of the Tokyo 2020 summer Olympic Games.
USOC recruits new sponsor
The United States Olympic Committee has agreed a partnership with Accounting Principals, which specialises in the recruitment and placement of accounting and finance professionals.
Gold Coast 2018 seeks out latest partner
Online employment marketplace Seek has been named the third official supporter of the 2018 Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.
Gold Coast 2018 makes first signing for supplier category
Queensland-based software solutions company Centium Software has signed up as the latest sponsor of the 2018 Commonwealth Games multi-sport event in Gold Coast, Australia.
Lotte seals PyeongChang Games sponsorship
The PyeongChang organising committee for the 2018 Olympic and Paralympic winter Games (Pocog) has strengthened its domestic sponsorship portfolio by agreeing a new deal with South Korean conglomerate Lotte Group.
Kellogg’s to aid Irish preparations for Rio 2016
Food manufacturing company Kellogg’s has entered into a partnership with the Olympic Council of Ireland ahead of this summer’s Olympic Games in Rio de Janeiro, Brazil.
Gold Coast 2018 signs latest top-tier partner
Local education and training facility TAFE Queensland has signed up as the latest top-tier partner of the 2018 Commonwealth Games multi-sport event in Gold Coast, Australia.
Mitsubishi Electric unveiled as Tokyo 2020 partner
Mitsubishi Electric has been unveiled as the latest official partner of the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
DHL delivers for Italian Olympic Committee ahead of Rio 2016
The Italian Olympic Committee (CONI) has entered into a partnership with global logistics company DHL.
Toto secures Tokyo 2020 Games partnership
Bathroom and kitchen fixtures provider Toto has signed up as an official partner of the Tokyo 2020 summer Olympic and Paralympic Games.