Multi-sport

The Trinidad and Tobago Olympic Committee has entered into a partnership with German sportswear brand Puma.

Temporary power provider Aggreko has agreed a deal to partner the 2018 winter Olympic and Paralympic Games, which will take place in Pyeongchang, South Korea.

German automotive manufacturer Mercedes-Benz has extended an agreement that grants it naming rights to the Mercedes-Benz Arena in Shanghai, China.

The organising committee for the 2017 summer Universiade in Taipei has agreed sponsorship deals with China Airlines and EVA Airways.

German sportswear company Erima has extended its partnership with the Austrian Olympic Committee (ÖOC).

Chinese telecommunications company Huawei has agreed a deal to sponsor the 2018 winter Olympic Games in Pyeongchang, South Korea.

The organising committee for the 2018 winter Olympic Games in Pyeongchang has agreed a sponsorship deal with Korean budget management solutions provider Duzon Bizon.

US media company Comcast has signed on as an official partner of the United States Olympic Committee (USOC).

French IT services company Atos is set to become the first ever sponsor of the new European Championships after being named as the preferred bidder for timing, scoring and results for events being staged in Glasgow, Scotland, during the inaugural edition of the multi-sport event in 2018.

Sports apparel company Canterbury has entered into a kit supplier partnership with the Commonwealth Games Scotland governing body.

Japanese conglomerate Toshiba will pay millions of dollars to venue owner and operator Anschutz Entertainment Group (AEG) for marketing rights and preferred supplier status with three major sports and entertainment arenas in the US, UK and Germany.

Italian sportswear manufacturer Diadora has renewed its partnership with the Commonwealth Games Australia governing body.

Confectionary products manufacturer Rakhat JSC and information security software developer Dr. Web have signed on as the latest sponsors of the 2017 winter Universiade multi-sport event, which will be held in Almaty, Kazakhstan.

Thai-based sports apparel and equipment company FBT has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in Kuala Lumpur, Malaysia.

Soft drinks giant Coca-Cola has agreed a deal to sponsor the 2017 winter Universiade multi-sport event, which will be held in Almaty, Kazakhstan.

Japanese printing companies Dai Nippon and Toppan have signed on as sponsors of the Tokyo 2020 summer Olympic and Paralympic Games.